Senior Product Designer / Design Lead
Designer with 12 years of experience. Nine of those in product design across fintech, B2B SaaS, and AI applications.
I design products where complexity is unavoidable but confusion isn't.
Featured product design case studies showcasing AI/ML applications, enterprise tools, and user-centered design solutions.
PRODUCT DESIGN · CONCEPT STUDY
A self-initiated study on what a banking app should do when the phone opens, and what it should not. Built as a working prototype across four devices and three postures.
PRODUCT DESIGN · AI INFRASTRUCTURE
Reframing AI-led code migration from file conversion to decision-driven governance. Designed a human-in-the-loop system that surfaces architectural blockers, explains AI reasoning, and embeds audit traceability into the workflow.
Product Design • Enterprise
Redesigned how engineering teams save, edit, and reuse IoT graph configurations by eliminating rebuild friction.
Product Design • Enterprise
End-to-end construction tender platform for a large-scale real estate authority in Saudi Arabia. Led three research-backed design pivots; onboarding cut from 8 days to 4, bid errors down 28%, submissions up 34%.
Product Design • AI/ML
Redesigned text input for smart TVs. The problem wasn't speed— it was D-pad precision. Validated through AI simulation modeling + 7 real participants.
Vibe Coding
Prototypes and tools built using AI — no traditional dev background. Just clear problem framing, prompting, and iteration.
A fully interactive T9 zone-based keyboard for Smart TV, simulating D-pad navigation with accessibility modes. Built to validate the design — not just present it.
A free Figma plugin that scans your design frames, lets you annotate layers, and generates structured prompts for AI coding tools — Claude, Cursor, v0, ChatGPT, Gemini. Bring your own API key for instant enhanced output. No account needed.
A Figma plugin that generates a full token-based design system from a brand brief. Colour, type, spacing, and components — with Light and Dark mode variants.
A micro-learning app for UX designers built in React Native. Quick access to UX laws, design patterns, and checklists. Tinder-style card swiping, no AI features, no gamification.
Designer with 12 years of experience. Nine of those spent leading product design across fintech, B2B SaaS, and AI applications. I own products end-to-end, from research and problem framing through shipping and post-launch iteration, while mentoring designers and driving design quality across teams.
My recent focus is on AI interfaces, where the core challenge is trust architecture and explainability. I design systems where users understand what AI decided and why, so they can act with confidence.
I work across fintech, payments, enterprise SaaS, IoT, insurance, and banking. On the side, I explore conceptual projects like the Smart TV text input system to push my thinking on accessibility and input design beyond client work.